New Product Review: L’Oreal EverPure Shampoo
Coloring hair can not only be a daunting but financially draining experience. The price of touch-ups is one of the reasons I refuse to color. In fact, the last time I had dye in my hair, the chunky highlight was cool shudders. One of the hardest tasks of rocking color-treated hair is the at-home maintenance; you slack off once, and be prepared to see clumps of hair in the drain. Not to mention, shampoos can often strip your expensive dye-job of its beauty the very next week. I cannot avoid washing my hair just to keep the shade looking radiant.
I loved that L’oreal came out with their EverPure line of products. The french beauty brand took out all the ingredients in shampoos and conditioners that dry out or dull color-treated hair without sacrificing luxury or lather.
The shampoos contain a rich lather with natural bontanicals of Juniper Rosemary and Mint.
Ever Pure Moisture Conditioner has catonic conditioners and a few silicones, but not the kind that will give hair that ugly haze. This collection can keep color shiny for up to 32 washes. That is a whole bunch of washes, if you ask me.
I’ve been wearing my hair in twists since January, so I haven’t had the opportunity to try L’Oreal’s new sulfate-free hair line, EverPure. Instead, I’ve been using my mother (as usual) as the guinea pig. She’s been using the Moisture shampoo and conditioner for a month and so far, she likes it Mickey!
I recently styled her hair after using the shampoo and I see an big difference in shine. Her hair is much easier to detangle because its not as dry. There’s also a noticeable difference in dullness. Her hair looks a lot more vibrant by the middle of the week in comparison to other shampoos.
I find it absolutely brilliant that companies are starting to make shampoos that aid in the health of hair, as opposed to the styling, and making their easily accessible to the mass market. This shampoo and conditioner duo is right within my price range (less than $10) and can be found a various drugstores or discount markets.