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Monday, February 8, 2010

Dorrito Don't Touch My Mama " Slap Commercial: Why Am I Feeling A Tad Offended?

I really want to love this ad but something about it is kind of...off? Tell me what you think?
Superbowl XLIV was pretty lackluster when it came to the television ads. The big breakout ad was the Doritos slap ad with the little boy. I don't want to sway your opinion any particular way. Watch the video first before I give you my opinion.




I've never been the type to join in conspiracy theories but I am also not so naive that I don't believe non-black people do not have a agenda in the mass-marketed propaganda against single black woman. Where Doritos lost me was the hot black mother dresses in heinously tacky and outdated garb, complete with glittering sash belt strategically framing her low-slung, tiny denim skirt.
Then, I was even more confused by the younger looking, clearly obnoxious, pimp-of-the-year black man stomping into the clutches of the sassy-mouth overprotective son with a fat, pouty mouth. The slap was essentially the only part of the skit that was funny.
By the time I finished watching the video I noticed my left nostril had risen while my upper-lip snarled up into a painful grimace. Hmm....
Why did these people have to be black? Is it just me, or has anyone else notice that in any instance where these same caricatures of modern human families dwell they are always black? They are never Latino because the idea of Latina women being single mothers is always a fallacy, unless she's the smoldering widow with a pack of males dashing behind her.
If they were Asian or Middle Eastern, well... that would've been laughable at best. I mean, Asians and Middle Eastern people are not really known for having problems making it to the alter, right? *scoffs at it all*
And, although divorce and a disproportionate amount of marital prospects among successful white women plague mainstream communities, Doritos did not think to convert these same roles into white characters because...?
I'm not saying black people can never be funny, sexy or tastefully violent when it comes to our mommas without us screaming racism but, when there is so much controversy on a very sensitive issue for a race of people it might be in the best interest of large conglomerates to leave that broken wound alone. Don't scratch at it more and then call the victim "whiny." If race is not an issue anymore and black people need to just get over it then why are we always being getting over on? Would the same roles been as effective--if not more-- if the ad featured a non-black actors?

I don't know. What did you think about it? Am I just losing it or did you see what I saw, too?

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